Because google has become the number one source of information on the go, most of your potential customers will end up at your site from their mobile phones. If your mobile website is simple enough and provides the information that gives potential customers the information they need to convert their interest into desire, customers are more likely to take action and engage with your brand.
Mobile Websites Represent Your Brand
These days your mobile website says a lot about your brand. If you want people to feel comfortable engaging your business, you need to give them the experience they expect from their phones. If you’re asking “What experience?”, its the same experience you expected from websites once high speed internet came out.
Mobile Websites Nurture New Leads
Because our phones are always on us and we’re bound to have some down time at some point during each day, the best time to get our attention is when we are browsing the web on the go. Most of the time, the best traffic will come to your site from organic google searches, so nurture the leads by impressing visitors with a simple site that’s easy for them to navigate.
So which is more powerful? Mobile apps or Mobile websites? Stay tuned for our next and last post of this series to find out!
Your icon is more than just a logo on customers’ phones, it’s a powerful communication tool for your business to stand out and be a part of your customer’s everyday life.
Your Icon is Always Waiting for Your Customers to Interact
By having your icon on their phones, customers will feel that you are waiting for them to interact with your brand. The icon will also act as a reminder of your brand experience, giving you the opportunity to take advantage of how everyone uses their phone, in their free time.
- We live busy lifestyles with lots on the go, no need to stress because the icons on our phones organize our lives into quick ways to interact with the brands we like.
Your Icon Creates a Lifestyle Association for Your Brand
When your customer adds your brand to their smartphone, they’re adding your brand to their daily routine which associates it to their lifestyle. They are asking to be reminded of your existence so they don’t need to remember and ensure you get the mindshare you deserve.
- What is mindshare? It’s the % of time a brand is thought about over a given period of time.
- Having your logo saved onto smartphones (as an icon) keeps your brand in customers thoughts and ahead of the competition.
So if an app is this powerful, why do we even need a mobile website? Stay tuned for our next post in this series to find out why!
Today, phones are the first place that people go to for information, connecting, and to eliminate boredom. It’s easier, faster and more intuitive for users to find what they need through an app. Is your business ready to connect in the smartphone age?
So should you invest in a mobile app or a mobile website for your brand? One of the biggest differences between mobile sites and apps is the experience customers will have finding them.
Finding a Website
Customers go to Google
- If you haven’t figured this out yet, most customers go to google when they are looking for information they don’t already have.
- They then formulate a search term and browse results.
- Customers may lose interest if they struggle finding you in the results.
Customers are forgetful
- With the amount of ads customers see these days, if they don’t visit your website daily, they may forget your website address or even your brand name.
- If they remember, they can type it into their browser and hopefully end up at your site.
- If not, they’ll likely go back to google.
Search Results Change Over Time
- When customers go to google and search for your product, they will likely see ads before your website listing. To ensure your brand gets found, you’ll want to invest in Search Engine Optimization (SEO) which helps your website show up within the top results.
- If your competitors invest in google ads or stronger SEO, they will likely take a percentage of your customers away by being higher on the google search results list.
Finding an App
Search, Download and Install
- Customers can search for your app on google or the app store
- Once they find it, they download and save your brand to their phone
- Your brand and logo then becomes an icon on their phone
Icons are Everyday Reminders
- We keep phones with us all day and everyday.
- Your icon will remind customers about your brand in a non-intrusive way
- It will also remind them to interact with your brand in the real world.
An Enriched and Convenient Experience
- Your app and your icon are waiting for your customers to interact
- Apps are seen as the most convenient way to get info on the go
- Customers see apps as a new and more convenient way to get information or place orders.
- Apps also eliminate customers needing to remember your brand or needing to google you again
As you can see, your customers will definitely appreciate using an app to save time interacting with your brand. Apps are becoming cost-efficient compared to a website and they will ensure your business stands out in today’s market.
Stay tuned for our next post that will detail the “Power of an Icon”.
In today’s world, having a mobile app for your brand is a necessity, not an option! Websites no longer keep you competitive, you need your own app to offer the most convenient form of communication.
Reach your target audience where they spend the most time!
“Users spend, on average, 82% of their mobile minutes with apps and just 18% with web browsers.” (https://hbr.org/2013/03/for-mobile-devices-think-apps-not-ads)
Now, the first thing we generally do when we wake up is check our phones. We also keep them with us all day and check them whenever we have extra time. How are you providing the most convenient mobile experience for your brand?
How mobile apps are making businesses grow:
When customers download your app and add your icon to their smartphones, it serves as a daily reminder that they enjoyed their experience with you. The app provides a convenient experience for clients to interact with your brand which will encourage them to do so more frequently. Your customers are less likely to switch to other brands as they will no longer need to google for your site and see ads for competitive products.
Look out for our next post in this series, Finding a Website vs Finding an App.
What the book includes?
The 12 Code Commandments are the steps to follow when building a new software. Each commandment goes into detail of each fundamental aspect of the project and provides insight on what you should keep in mind such as:
- Prioritizing tasks.
- Effectively monitoring the progress of the project and your team.
- Tips on getting the most out of your testing phases.
- Launching successfully!
- And much more!
Why are we releasing it as an e-book?
The 12 Code Commandments is compiled into one downloadable e-book so you can save the book in your pocket, share it with all your friends, and print it for safe-keeping. No matter what your experience level is, everyone will learn something from reading through this guide.
Now available for Free Download:
If you have any suggestions on how to improve the e-book, please send them in as this is our first version.
“Caannnoonn Baaaaallll!!!!” – It’s time to make a splash!
- Product launches are an exciting time! If you plan correctly, you can create enough noise to make sales right away. The trick is choosing the correct way to launch, the budget to spend and deciding how to get the attention you want.
What’s your viral coefficient?
- A Viral Coefficient is the measure of how viral your software is, which is measured by how many new customers or users your current ones are bringing in.
- So, how do you increase your viral coefficient? It’s like word of mouth marketing. Build up your reputation for quality and service by responding to your customers’ feedback.
It’s time to party… and work.
- Make sure you celebrate all the hard work you and your team has put in, you deserve it.
- Remember, your launch will likely give you, even more, feedback about your product so ensure you are ready to do more work.
After launch, your baby is now alive. Remember you will need to continue to feed the newborn with new features or hardware to support the growth.
Which Beta feedback do you need to incorporate now?
- It depends on which features are necessary for user adoption. If the features you want to add will increase virality, marketability, and revenue, and if they avoid over complicating your app, it’s probably a good idea to add these in.
- It’s also a good idea to get a time estimate from a developer for the rest of the features so that you can prioritize the smaller ones that add the most value to your software.
Plan out multiple versions to keep users actively interested in new features.
- Instead of adding everything before you launch, introducing new features through different versions of your software will keep the users excited and demonstrate you are listening to them.
- This will also make it easy to prioritize your features as the number of requests for them comes in.
Ensure the UX issues are addressed. Keep your software simple to get it going.
- At this point, be careful not to over-complicate your user experience. Some user features can sound super cool but take you away from the main vision. Launching something that is hard to explain will only make user adoption harder.
After the UX feedback is incorporated in your software, it’s now ready to launch! It might seem easy but making a splash is one of the greatest challenges for new softwares. Stay tuned for the last Code Commandment – #12 – Launch Software.
What is Beta testing?
- This is testing done by people external to the project to ensure it works in real use cases.
- The purpose of this testing is to confirm your software performs as expected for users that were not involved in the design and development. Often this test will return some feedback about functional bugs but mostly it will return feedback about the User eXperience (UX) and if they were able to understand your vision.
Close or Open Beta? Which one should you perform?
- Closed Beta means you control the users who are involved.
- Open Beta means you let anyone sign up to be part of your beta testing.
- This largely depends on your end goals and target market for the software. Most enterprises want to keep their ideas private until they are ready to market them.
Beta testing can engage your users and improve your software
- Document the user feedback and use it to prioritize how you will refine your software and create the best experience for your users.
- Giving users feedback will also build a good reputation and boost the success of your software.
After you’re done Beta testing, you’ll want to incorporate the feedback into the software before launching it. Multiple rounds of Beta testing are generally needed to confirm the features you are adjusting/adding are to the users expectations. You aren’t done Beta testing until the users are happy using your software.
What is UX testing?
- UX is short for “User Experience“, and UX testing is when your team tests the experience of using your software.
- Is it intuitive? Easy to use? Are there bugs? UX testing addresses these questions so that you and your team can identify inadequacies and start fixing them.
Will my software have bugs if we planned it all out?
- Yes, there will be bugs and your software can always be improved upon. In this way, you can fix the problems in order to perfect your software.
Is my software easy to understand? Can a 5-year-old use it? Or more like… can my grandma use it?
- It is important to put yourself into the shoes of new users and make the UI.
- You need the learning curve to be smooth so that even a technologically challenged person can just pick up the final product and use it right away.
Make sure you focus UX on your target market
- Keep the target market in mind and tailor your software UX to the needs of your customers.
Finally, plan time for bug fixes… even just tweaking the UX to be exactly how you want it can take time.
On the next commandment, we will give some handy tips for Beta testing your new software.
What is alpha testing?
- It is when developers test the project to find bugs and make sure the project works.
- This process lets you and your team discover as many fundamental problems as possible and make sure the software functions before beta testing.
Why is it important for you to get involved?
- Things don’t always go as planned and bugs will creep up during the testing. You need to identify and fix these problems with your team.
- When patching up these problems, your inputs are important in order for your project to stay true to your vision by the end of the process.
What can happen if the tests go wrong?
- In an alpha test, something will go wrong! It is your team’s responsibility to fix and adjust the product.
- You can help further improve the final result by being involved and providing the team with directions to save them time.
Coming soon! Code Commandment #9 details UX testing and bug fixes.